Workshop Programmes:

Successful Event Planning and Design

Topics Covered will include:

  • Event Management Planning
  • Identifying Event Goals
  • Listing Objectives
  • Conducting a Competitive Analysis
  • Create an appropriate Vision and Mission for an Event
  • Managing Event Planning Schedules
  • Feasibility Studies
  • Record Keeping Mechanisms
  • Human Resources and Recruitment
  • The Event Design Process

Practical Activity: Taking a Client Brief the to identify strategic goals and event objectives.

2 Day Course Fee 1195 + GST


Marketing and Public Relations for Events

Topics Covered will include:

  • Marketing Event Principles
  • Needs and Motivations of Event Customers
  • The Market Research Process
  • Effectively Collect and Analyse Market Data
  • Elements of the Marketing Mix
  • Target Marketing Channels
  • Event Direct Marketing Strategy
  • Planning the Event Proposal Strategy
  • Preparing the Event Proposal
  • Budgeting and Buying Advertising
  • Publicising the Event
  • Pre Event Campaigns
  • Methods of Measuring Marketing Activity
  • Formulating a Public Relations Strategy
  • Press Release Writing for Event promotion
  • Planning a Press Conference
  • Writing The Public Relations Plan
  • Press Release Structure
  • Appropriate use of Language for Press Releases

Practical Activity: Write a Marketing Plan to collate all marketing activities, timelines and budgets and formulate an effective Public Relations Plan.

2 Day Course Fee 1195 + GST


Event Budgeting and Logistics Management

Topics Covered will include:

  • Advantages and Constraints of Using a Budget
  • Key Elements of Budgetary Control
  • Forecasting Expenditure
  • Discount and Pricing Plans
  • Supplier Fees and Deposits
  • Basics in Profit and Loss Account
  • Key Elements of Site Planning and Inspection
  • Planning Event Protocol Requirements
  • Sourcing Audio Visual and Technical Support
  • Creating Activity timelines for Running the Event Activities.

Practical Activity: Prepare an Event Budget with a goal to illustrate Event Profitability and all Coordinating, Promotional and Execution Costs.
Practical Activity: Prepare Supplier and Team Activity Timeline to outline the flow of all planning and breakdown activities.

2 Day Course Fee 1195 + GST


Event Sponsorship and Fundraising

Topics Covered will include:

  • Fundraising Events Key Drivers
  • Earning Target for the Event
  • Developing Event Goals and Objectives
  • Sourcing and Working with Volunteers
  • Preparing an Event Action Plan
  • Choosing Sites and Locations
  • Working to a Budget
  • Generating Sponsorship Support
  • Determining Potential Sponsorship Market
  • Assessing Selling Points of the Event
  • Determining Sponsorship Fulfilment Responsibilities
  • Research and Set Sponsorship Pricing

Practical Activity: Develop Marketing and Sponsorship Strategy that reflects the targets and requirements of the event.
Practical Activity: Prepare a Sponsorship Proposal that illustrates the benefits of the event and why sponsors should participate.

2 Day Course Fee 1195 + GST


Successful Sporting Events

Topics Covered will include:

  • Plan a Sporting Event from Conception to Post Evaluation
  • Event Media Marketing and Management
  • Logistics that Apply Across Different Sports
  • Earning Event Sponsorship
  • Managing Corporate and/or Celebrity Hospitality
  • Event Operating Strategy
  • Organising Events Team and Onsite Staff
  • Admissions Management
  • Compliance and Protocol Procedures
  • Planning Awards Ceremonies

Practical Activity: Design a Sporting Event Action Plan to outline all components and timelines of the event.

2 Day Course Fee 1195 + GST


Event H.A.S.A.W. and Risk Management

Topics Covered will include:

  • Central Role of Event Ownership
  • Event Risk Administration
  • Necessary Contracts for Events
  • Obtaining Event Insurance
  • Managing Health and Safety
  • Event Risk Assessment
  • Copyright and Trademark Considerations

Practical Activity: Develop an Emergency Plan to understand the appropriate steps taken in unforeseen circumstances

2 Day Course Fee 1195 + GST


Successful Corporate Events

Topics Covered will include:

  • Impacts Events have on their Stakeholders
  • Use Events to Strengthen Corporate Pride and Values
  • Organising Local and Global Corporate Events
  • Review Corporate Event Types
  • Events as Corporate Motivators
  • Managing Important Corporate Events
  • Determine Corporate Event Theme
  • Organising Corporate Hospitality
  • Negotiating Event Investment Returns
  • Managing Event Costs

Practical Activity: Design a Corporate Event to understand the specific requirements of this sector

2 Day Course Fee 1195 + GST


Presenting the Perfect Event Pitch

Topics Covered include:

  • Pitch Preparation and Research
  • Understanding your Audience
  • Speech Content (Subject Matter and Objectives)
  • Speech Delivery and Variety
  • Body Language
  • Eye Contact, Presentation Aids, Visuals
  • Management of Locations and Audiences
  • Pitch Presentation Structure
  • Perfect Pitch Secrets

Practical Activity: Design and Deliver a Pitch Presentation to learn different styles and practice your skills.

2 Day Course Fee 1195 + GST


Themed Events, Festivals and Productions

Topics Covered coming soon:

2 Day Course Fee 1195 + GST


Successful Event Team Building

Topics Covered coming soon:

2 Day Course Fee 1195 + GST


Project Management

Topics Covered coming soon:

2 Day Course Fee 1195 + GST